In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research. Michelle shares how her team is arming law firms and search partners with deeper insights, sharper profiles, and better data to make smarter hires. They dive into the challenges of selling innovation to risk-averse clients, what it takes to pioneer change in an old-school industry, and why being the ‘guinea pig’ sometimes pays off big. If you’ve ever wondered how data can transform even the most opaque markets — this one’s for you.
Selling Data to Doubters
Michelle Katz on Marketing to the Legal World
Jul 14, 2025

Margins and Mandates
Margins and Mandates explores how business leaders build resilient, high-performing organizations in demanding markets. Hosted by Jeff Lortz — an experienced CEO, operator, and founder of the Agile Operator playbook — each episode features candid conversations about the strategies, challenges, and decisions that define real leadership. If you’re an executive, founder, or senior operator driving growth and results, this is your playbook for leading under pressure.
Margins and Mandates explores how business leaders build resilient, high-performing organizations in demanding markets. Hosted by Jeff Lortz — an experienced CEO, operator, and founder of the Agile Operator playbook — each episode features candid conversations about the strategies, challenges, and decisions that define real leadership. If you’re an executive, founder, or senior operator driving growth and results, this is your playbook for leading under pressure.